Influencer marketing (also influence marketing or social media influencer) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.
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Influencer definition is - one who exerts influence : a person who inspires or guides the actions of others; often, specifically : a person who is able to generate interest in something (such as a consumer product) by posting about it on social media.
The Amazon Influencer Program is designed for social media influencers with large followings and a high frequency of posts with shoppable content. Influencers get a page on Amazon with an exclusive vanity URL to showcase the products they recommend to their followers.